audience share

noun

1. the percentage of households with television sets in use or tuned to a particular station during a specific period of time.

Word History and Origins

Origin of audience share¹

First recorded in 1970–75

Example Sentences

Of course, Henry and her audience share a love of love, and a love of books.

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While the proliferation of cable networks was cutting into audience share in the 1990s and early 2000s, the late-night habit still thrived, especially with its ability to reach young men, the most elusive demographic for TV advertisers.

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The payoff remains elusive as the service lags Netflix, Amazon Prime Video and others in terms of subscriber counts and audience share.

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This measure also marks the first time that broadcast TV’s audience share sank below 20%, a stat that begs for a pulse check.

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A single audience share point decline in the Nielsen ratings can mean about $10 million less in ad revenue.

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