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aura farming

American  
[awr-uh fahrm-ing] / ˈɔr ə ˈfɑrm ɪŋ /

noun

  1. Slang. the cultivation of one's personal image, charisma, or vibe, often for online attention or social clout.

Other Word Forms

  • aura farm verb

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

It beat out fellow shortlisted contenders "aura farming" and "biohack".

From Barron's • Dec. 1, 2025

Rage bait beat two other shortlisted terms - aura farming and biohack - to win the title.

From BBC • Nov. 30, 2025

Videos featuring various sound tracks under hashtags like "aura farming kid on boat" and "boat race kid aura" have racked up millions of views on TikTok since late June.

From BBC • Jul. 11, 2025

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023

Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.