aura farming

[awr-uh fahrm-ing]

noun

1. Slang.,  the cultivation of one's personal image, charisma, or vibe, often for online attention or social clout.

Other Word Forms

• aura farm verb

Example Sentences

While "aura farming" - people doing things for the sake of looking cool, often when they know they're being filmed - was first used in January 2024, but became increasingly popular over the course of 2025.

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Videos featuring various sound tracks under hashtags like "aura farming kid on boat" and "boat race kid aura" have racked up millions of views on TikTok since late June.

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