aura farming

American  

[awr-uh fahrm-ing] / ˈɔr ə ˈfɑrm ɪŋ /

noun

1. Slang. the cultivation of one's personal image, charisma, or vibe, often for online attention or social clout.

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Other Word Forms

• aura farm verb

Example Sentences

From the fevered brow of social media comes the tart phrase “aura farming.”

From The Wall Street Journal

It beat out fellow shortlisted contenders "aura farming" and "biohack".

From Barron's

Rage bait beat two other shortlisted terms - aura farming and biohack - to win the title.

From BBC

While "aura farming" - people doing things for the sake of looking cool, often when they know they're being filmed - was first used in January 2024, but became increasingly popular over the course of 2025.

From BBC

Videos featuring various sound tracks under hashtags like "aura farming kid on boat" and "boat race kid aura" have racked up millions of views on TikTok since late June.

From BBC