awareness

[ uh-wair-nis ]

noun

1. the state or condition of being aware; having knowledge; consciousness:

   The object of the information drive is to raise awareness of what spreads HIV/AIDS.

Other Words From

• hyper·a·wareness noun
• over·a·wareness noun
• self-a·wareness noun

Word History and Origins

Origin of awareness¹

aware + -ness

Example Sentences

The program’s results will be used to inform those planning discussions so that advertisers are not solely relying on metrics like impression counts and ad clicks as well as survey-based insights like brand awareness and purchase intent.

From Digiday

You’ll walk away with actionable organic and paid tactics that can drive more awareness, traffic, and conversions.

From Search Engine Land

A Disrupt Digital Startup Alley Package is one of the most cost-effective ways to create brand awareness, attract new customers, catch the eyes of eager investors and garner invaluable media coverage.

From TechCrunch

Imagine an article that wants you to gain awareness but tells you to use email marketing, not even minding whether you have an email list in the first place or not.

From Search Engine Watch

When Jeff Bezos authored 1-Click in 2011, advertisers began to realize that in some cases — especially for consumables — awareness, consideration and purchase can all happen in seconds.

From Digiday

Industry experts claim an increase in awareness amongst men when it comes to styles, design, and price regarding their underwear.

From The Daily Beast

The legislation also includes drug awareness education and drug return programs.

From The Daily Beast

At an event about traditionally Jewish food, I initially expected a little more awareness of kosher restrictions.

From The Daily Beast

Robert Perske has long been an activist raising awareness of the issue of false confessions by people with ID.

From The Daily Beast

Just that awareness and fear too now so that I was convinced I could not speak.

From The Daily Beast

It consists in finding relations between the objects of thought with an immediate awareness of those relations.

From Project Gutenberg

I think that was founded upon an awareness of what Marina had been doing and I suppose what he was doing.

From Project Gutenberg

Bart had felt profoundly moved; now he snapped back to awareness of who he was and what he was doing.

From Project Gutenberg

The outside racket receded from Dalgetty's awareness and slowly he gathered in the trickle of sound.

From Project Gutenberg

Barney Chard came up out of an uneasy sleep to the sudden sharp awareness that something was wrong.

From Project Gutenberg

Related Words

• alertness
• appreciation
• attention
• consciousness
• information
• perception
• realization
• recognition
• understanding