Bacardi

Drinks marketing agency YesMore, which works with the likes of Grey Goose, Aperol Spritz and Bacardi, is among the businesses adopting asynchronous working methods.

Bacardi-owned Grey Goose is among the host of brands finding new ways to approach e-commerce — the brand introduced at-home cocktail kits earlier this year — and is increasing digital advertising efforts to do so.

So in America, “Havana Club” is made by Bacardi in Puerto Rico and can be found in five states.

The outcome of the rum feud is critical for both Bacardi and Pernod Ricard, because the winner could net billions in future sales.