back to the drawing board

Cultural  

1. A saying indicating that one's effort has failed, and one must start all over again: “The new package we designed hasn't increased our sales as we'd hoped, so it's back to the drawing board.”

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back to the drawing board Idioms  

1. Also, back to square one. Back to the beginning because the current attempt was unsuccessful, as in When the town refused to fund our music program, we had to go back to the drawing board, or I've assembled this wrong side up, so it's back to square one. The first term originated during World War II, most likely from the caption of a cartoon by Peter Arno in The New Yorker magazine. It pictured a man who held a set of blueprints and was watching an airplane explode. The variant is thought to come from a board game or street game where an unlucky throw of dice or a marker sends the player back to the beginning of the course. It was popularized by British sports-casters in the 1930s, when the printed radio program included a grid with numbered squares to help listeners follow the description of a soccer game.

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Example Sentences

See Examples For:

back to the drawing board

The prosecution said the developers failed to use the first falling window as a reason to "go back to the drawing board".

From BBC ● Aug. 7, 2026

Finally, the federation was forced to run a curtailed version without any commercial partners and has now gone back to the drawing board for the next season.

From BBC ● Jun. 16, 2026

I’d go back to the drawing board on this one and plot out a rational plan for Roth conversions over several years, if that’s what you decide makes the most sense for you.

From MarketWatch ● May 26, 2026

Facing new rules governing both the cars’ power units and their aerodynamics, teams had effectively been sent back to the drawing board.

From The Wall Street Journal ● Apr. 28, 2026

Even so, this was a blow to the government, for they now had to go back to the drawing board in the case they were calling the trial to end all trials.

From "Long Walk to Freedom" by Nelson Mandela