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bancassurance

British  
/ ˈbæŋkəˌʃʊərəns /

noun

  1. the selling of insurance products by a bank to its customers

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Etymology

Origin of bancassurance

from French banc bank + assurance assurance

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Wealth management, bancassurance, and debt capital markets are common drivers for fees, especially as market performance, loan growth and economic sentiment improve in 2H.

From The Wall Street Journal • Dec. 1, 2025

The Chinese insurer’s nine-month new business value surged 46% on year, beating expectations thanks to its bancassurance partnerships and agency channels.

From The Wall Street Journal • Oct. 30, 2025

Under the bancassurance deal, Sun Life will exclusively provide life insurance services to Dah Sing Bank's 570,000 retail banking customers.

From Reuters • Jan. 20, 2023

Credit Agricole on Friday struck a long-term bancassurance partnership with Italy's Banco BPM , strengthening ties with the country's number three lender, in which it is already the top investor.

From Reuters • Dec. 27, 2022

The company also benefited from strong sales through the bancassurance distribution channel in Japan and higher sales of pension products in Indonesia during the quarter.

From Forbes • Feb. 13, 2015