beat the drum for

Idioms  

1. Praise, promote, publicize, as in He's always beating the drum for his division, which actually has done very well. This term transfers the literal striking of a drum for ceremonial or other purposes to touting the virtues of a person, group, or product. [Mid-1900s]

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Example Sentences

But Nee and her writers don’t beat the drum for gender equality, allowing Ridley’s exploits to make the point.

From Seattle Times • Jul. 6, 2021

“It doesn’t do any good to come down here and beat the drum for Alaska issues. That’s what everybody expects,” Rep. Young told the News-Miner in March 1973.

From Washington Times • Dec. 6, 2017

To a casual observer, Sessions’ drop-in was not particularly notable: just another member of the Trump team stopping by to beat the drum for the administration.

From Slate • May 4, 2017

In Ward’s telling, Gregory culled able staff members, blocked successors to Fuld and promoted his own favorites as he beat the drum for greater risk-taking.

From New York Times • Jun. 25, 2010

But I had a younger brother who beat the drum for a whole week in an enlisting-office tent in Chicago.

From A Strange Discovery by Dake, Charles Romyn