behavioral science

American  

noun

1. a science or branch of learning, as psychology or sociology, that derives its concepts from observation of the behavior of living organisms.

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behavioral science Scientific  

/ bĭ-hāv′yə-rəl /

1. Any of various scientific disciplines, such as sociology, anthropology, or psychology, in which the actions and reactions of humans and animals are studied through observational and experimental methods.

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Other Word Forms

• behavioral scientist noun

Etymology

Origin of behavioral science

First recorded in 1955–60

Example Sentences

“If you can predict behavior, this isn’t just an accelerator for research,” said Sameer Munshi, head of behavioral science at EY.

From The Wall Street Journal • Mar. 11, 2026

The Reid Technique, as it came to be known, relies on insights from behavioral science to help police officers determine if a suspect is likely guilty, or if a witness is telling the truth.

From Los Angeles Times • Dec. 23, 2024

Brussels’ success reveals both a strength and a limitation of using behavioral science to guide transportation policymaking.

From Slate • Dec. 3, 2024

“There certainly have been times when things are like, one-click buy, and we're not in an environment where inflation and price are so salient,” Jeff Kreisler, head of behavioral science for JPMorgan Private Bank, said.

From Salon • Oct. 17, 2024

Martin, 55, plays Alec Mercer, a professor of behavioral science at a fictional university.

From New York Times • Feb. 4, 2024