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behavioural science

British  

noun

  1. the application of scientific methods to the study of the behaviour of organisms

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

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They used behavioural science to help shape the script, with the aim of getting messages around healthy eating and food waste across in a way that was palatable to viewers.

From BBC Jan. 28, 2026

In the UK one of the most successful applications of behavioural science has been the introduction of auto-enrolment in work pensions from 2012.

From BBC Jan. 28, 2026

Before it was even known as behavioural science, companies were using the psychological tools it taps into to shape our choices.

From BBC Jan. 28, 2026

“The one thing that’s close to universal in behavioural science is, we’re all lazy,” says Gauri.

From Scientific American Nov. 17, 2022

And some researchers are asking whether behavioural science can be marshalled to help achieve that goal.

From Scientific American Nov. 17, 2022

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