behavioural science

British  

noun

1. the application of scientific methods to the study of the behaviour of organisms

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Example Sentences

The research, led by Irene Scopelliti, Professor of Marketing and Behavioural Science, and Janina Steinmetz, Professor of Marketing at Bayes, along with Dr. Anna Paley from the Tilburg School of Economics and Management, explored how people judge their own behavior compared with what they expect from dining companions.

From Science Daily

"The treatment was often presented as cutting-edge behavioural science," she notes.

From BBC

Dan Bennett is the head of behavioural science the ad giant Ogilvy.

From BBC

"You don't necessarily shift people by using climate-based messaging," says Rachel McCloy, an associate professor in applied behavioural science at the University of Reading.

From BBC

“The one thing that’s close to universal in behavioural science is, we’re all lazy,” says Gauri.

From Scientific American