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behavioural science

British  

noun

  1. the application of scientific methods to the study of the behaviour of organisms

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

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Dr Anna Scott, of Keep Britain Tidy, says the intervention is based on behavioural science and challenges the perception that fly-tipping is low-risk and quickly cleared without consequences.

From BBC ● May 28, 2026

They used behavioural science to help shape the script, with the aim of getting messages around healthy eating and food waste across in a way that was palatable to viewers.

From BBC ● Jan. 28, 2026

Before it was even known as behavioural science, companies were using the psychological tools it taps into to shape our choices.

From BBC ● Jan. 28, 2026

And some researchers are asking whether behavioural science can be marshalled to help achieve that goal.

From Scientific American ● Nov. 17, 2022

“The one thing that’s close to universal in behavioural science is, we’re all lazy,” says Gauri.

From Scientific American ● Nov. 17, 2022

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