behavioural science

noun

1. the application of scientific methods to the study of the behaviour of organisms

Example Sentences

Dan Bennett is the head of behavioural science the ad giant Ogilvy.

From BBC

"You don't necessarily shift people by using climate-based messaging," says Rachel McCloy, an associate professor in applied behavioural science at the University of Reading.

From BBC

“The one thing that’s close to universal in behavioural science is, we’re all lazy,” says Gauri.

From Scientific American

And some researchers are asking whether behavioural science can be marshalled to help achieve that goal.

From Scientific American

Andrew Oswald, professor of economics and behavioural science at the University of Warwick, cautions against reading too much into people's accounts of how they felt in the past.

From BBC