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behavioural science

British  

noun

  1. the application of scientific methods to the study of the behaviour of organisms

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Dan Bennett is the head of behavioural science the ad giant Ogilvy.

From BBC

"You don't necessarily shift people by using climate-based messaging," says Rachel McCloy, an associate professor in applied behavioural science at the University of Reading.

From BBC

“The one thing that’s close to universal in behavioural science is, we’re all lazy,” says Gauri.

From Scientific American

And some researchers are asking whether behavioural science can be marshalled to help achieve that goal.

From Scientific American

Andrew Oswald, professor of economics and behavioural science at the University of Warwick, cautions against reading too much into people's accounts of how they felt in the past.

From BBC