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behavioural science

British  

noun

  1. the application of scientific methods to the study of the behaviour of organisms

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

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And that is down to behavioural science, the study of how humans behave, and what drives people to make the choices that they do.

From BBC Jan. 28, 2026

The reason it has massively increased pension take up is what's known in behavioural science as "default bias".

From BBC Jan. 28, 2026

"You don't necessarily shift people by using climate-based messaging," says Rachel McCloy, an associate professor in applied behavioural science at the University of Reading.

From BBC Dec. 1, 2023

And some researchers are asking whether behavioural science can be marshalled to help achieve that goal.

From Scientific American Nov. 17, 2022

“The one thing that’s close to universal in behavioural science is, we’re all lazy,” says Gauri.

From Scientific American Nov. 17, 2022

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