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behavioural science

British  

noun

  1. the application of scientific methods to the study of the behaviour of organisms

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

The reason it has massively increased pension take up is what's known in behavioural science as "default bias".

From BBC • Jan. 28, 2026

They used behavioural science to help shape the script, with the aim of getting messages around healthy eating and food waste across in a way that was palatable to viewers.

From BBC • Jan. 28, 2026

"You don't necessarily shift people by using climate-based messaging," says Rachel McCloy, an associate professor in applied behavioural science at the University of Reading.

From BBC • Dec. 1, 2023

“The one thing that’s close to universal in behavioural science is, we’re all lazy,” says Gauri.

From Scientific American • Nov. 17, 2022

And some researchers are asking whether behavioural science can be marshalled to help achieve that goal.

From Scientific American • Nov. 17, 2022

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