behavioural science

British

noun

the application of scientific methods to the study of the behaviour of organisms

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

They used behavioural science to help shape the script, with the aim of getting messages around healthy eating and food waste across in a way that was palatable to viewers.

From BBC • Jan. 28, 2026

Dan Bennett is the head of behavioural science the ad giant Ogilvy.

From BBC • Mar. 9, 2025

“The one thing that’s close to universal in behavioural science is, we’re all lazy,” says Gauri.

From Scientific American • Nov. 17, 2022

And some researchers are asking whether behavioural science can be marshalled to help achieve that goal.

From Scientific American • Nov. 17, 2022

Andrew Oswald, professor of economics and behavioural science at the University of Warwick, cautions against reading too much into people's accounts of how they felt in the past.

From BBC • Oct. 24, 2022

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023