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behavioural science

British  

noun

  1. the application of scientific methods to the study of the behaviour of organisms

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

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They used behavioural science to help shape the script, with the aim of getting messages around healthy eating and food waste across in a way that was palatable to viewers.

From BBC Jan. 28, 2026

He says that in both the tobacco and toothpaste examples, the firms were tapping into something known in behavioural science as "authority bias".

From BBC Jan. 28, 2026

“The one thing that’s close to universal in behavioural science is, we’re all lazy,” says Gauri.

From Scientific American Nov. 17, 2022

And some researchers are asking whether behavioural science can be marshalled to help achieve that goal.

From Scientific American Nov. 17, 2022

Dr Grace Lordan, associate professor in behavioural science and founder of The Inclusion Initiative at the London School of Economics, said that "on the surface, 39.1% looks like a wonderful statistic".

From BBC Feb. 21, 2022

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