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selling point

American  

noun

  1. a unique or advantageous feature that appeals to the prospective buyer of a service, product, etc..

    A generous discount is the chief selling point of the book club.


Etymology

Origin of selling point

First recorded in 1920–25

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Like the retail crowd, institutional investors have been charmed by Beck and his executive team, which Koontz believes is a major selling point for Rocket Lab.

From MarketWatch • Jun. 10, 2026

Affordability is a huge selling point, but nowadays mitumba is no longer reserved for the poorest customers.

From BBC • May 23, 2026

The startup’s Droids, autonomous AI coding agents, can switch between various AI models, a key selling point for enterprise customers.

From The Wall Street Journal • Apr. 16, 2026

While A.I.’s selling point is its ability to quickly take care of otherwise-time-consuming tasks, the Harvard Business Review recently found that this feature only ends up intensifying employee workload, not reducing it.

From Slate • Apr. 9, 2026

That was another selling point of the basement bathroom.

From "Middlesex: A Novel" by Jeffrey Eugenides

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