selling point

American  

noun

1. a unique or advantageous feature that appeals to the prospective buyer of a service, product, etc..

   A generous discount is the chief selling point of the book club.

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Etymology

Origin of selling point

First recorded in 1920–25

Example Sentences

See Examples For:

selling point

As a result, the capacity for Delap to carry the ball at pace into space and shoot – arguably his unique selling point as a player – was dramatically reduced.

From BBC ● Aug. 27, 2026

Russ Catron learned to make his shorter-term stints managing plants a selling point.

From The Wall Street Journal ● Aug. 17, 2026

That marketing often overlaps with another popular selling point: the word “natural.”

From Los Angeles Times ● Jul. 27, 2026

They became a bigger selling point for beverages after Gatorade, launched in the 1960s, and Powerade, launched in the 1980s, marketed them as a something that could help athletes rehydrate.

From MarketWatch ● Jul. 11, 2026

Radio programmes analysed the merits of different interpretations of the same pieces, while there were always new reasons to hear, say, Mozart afresh, thanks to the selling point of newly researched performance techniques.

From "The Story of Music" by Howard Goodall