big on

1. Enthusiastic about, as in Dad is big on Christmas with the whole family. [Slang; mid-1800s]

Example Sentences

In laying out its forecasts for the next several years, HPE said it is focused on capturing profitable growth in the artificial intelligence infrastructure market as companies spend big on the hardware and software needed to power AI, while transitioning customers to the latest HPE servers and reducing costs.

Read more on Barron's

Washington growers bet big on the new variety, launching it with a massive marketing campaign, deep retailer discounts and aggressive consumer outreach.

Read more on The Wall Street Journal

To fuel his regime, Rangers' spent big on transfer fees, in part, but mostly on enormous wages.

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Dad was very big on not wasting things.

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Appeared in the September 29, 2025, print edition as 'Prediction Market Kalshi Bets Big On NFL'.

Read more on The Wall Street Journal