billboard
1 Americannoun
verb (used with object)
noun
noun
noun
Etymology
Origin of billboard1
An Americanism dating back to 1850–55; bill 1 + board
Origin of billboard2
Explanation
A billboard is a giant roadside sign. You might pass several billboards on the highway advertising a car dealership, a restaurant, or anything else someone paid to have on a billboard big enough to be seen by passing cars. When a company decides how to advertise, it may buy Internet ads, TV commercials, newspaper spreads, or billboard advertisements. A billboard is a good way for a business to catch people's attention, because it’s so big and a commuter may drive or walk past it five times a week. The word billboard first appeared in American English in the 1840s, meaning the board or wall where posters or handbills could be pasted. Billboard is also the name of a music magazine.
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
JJ: When did the Fashion Nova billboard above the Vertigo click for you as something that felt representative of the city, or something that you wanted to depict?
From Los Angeles Times • Apr. 17, 2026
On March 13, a massive billboard appeared in Tehran’s Enqelab Square.
From The Wall Street Journal • Apr. 15, 2026
Nearby, a huge billboard covering an entire building displays a portrait of the late supreme leader Ayatollah Ali Khamenei, who was killed in strikes on Saturday.
From Barron's • Mar. 3, 2026
On the riverbank I spot an army recruitment billboard.
From BBC • Feb. 23, 2026
She wants to change the “o” to “e”’s on every billboard with a bucket of red paint.
From "Dreaming in Cuban" by Cristina García
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Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.