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bingo card

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noun
  1. a prepaid postcard inserted in a magazine by its publisher to enable a reader to order free information about advertised products.
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Origin of bingo card

First recorded in 1985–90; so called from the series of coded numbers on such cards, apparently suggesting the cards used in bingo
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018