house brand

American  

noun

1. a brand name used by a retailer for a product or product line made specifically for or by the retailer.

2. such a product, usually offered at a lower price than a comparable name-brand product.

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Example Sentences

In addition to food and household goods, it also sells apparel under its house brand.

From The Wall Street Journal • Mar. 25, 2026

Elsewhere, a poster of Messi stands tall in a shopping mall, announcing the imminent arrival of a coffee house brand that sponsors Argentina’s national team.

From Seattle Times • Jan. 27, 2024

He was there on behalf of the national drugstore chain Walgreens to ensure that the factory, which made the company’s house brand of beef jerky, was safe and free of labor abuses.

From New York Times • Dec. 28, 2023

That was often a store’s house brand, such as Target’s Up & Up, Walmart’s Great Value or Walgreens’s Nice.

From Washington Post • Jul. 26, 2021

Why, this very first trip he's sold more goods on his own say-so than on the house brand.

From John Wesley, Jr. The Story of an Experiment by Brummitt, Dan B.