- to attack (a candidate or public figure) systematically, especially in the media.
Origin of bork
1988, Americanism; after Judge Robert H. Bork, whose appointment to the Supreme Court was blocked in 1987 after an extensive media campaign by his opponents
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018
1987, "to discredit a candidate for some position by savaging his or her career and beliefs," from name of U.S. jurist Robert H. Bork (1927-2012), whose Supreme Court nomination in 1987 was rejected after an intense counter-campaign.
Online Etymology Dictionary, © 2010 Douglas Harper