brainwashing

American  

[breyn-wosh-ing, -waw-shing] / ˈbreɪnˌwɒʃ ɪŋ, -ˌwɔ ʃɪŋ /

Or brain-washing,

noun

1. a method for systematically changing attitudes or altering beliefs, originated in totalitarian countries, especially through the use of torture, drugs, or psychological-stress techniques.

2. any method of controlled systematic indoctrination, especially one based on repetition or confusion.

   brainwashing by TV commercials.

3. an instance of subjecting or being subjected to such techniques.

   efforts to halt the brainwashing of captive audiences.

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brainwashing Cultural  

1. Indoctrination that forces people to abandon their beliefs in favor of another set of beliefs. Usually associated with military and political interrogation and religious conversion, brainwashing attempts, through prolonged stress, to break down an individual's physical and mental defenses. Brainwashing techniques range from vocal persuasion and threats to punishment, physical deprivation, mind-altering drugs, and severe physical torture.

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Etymology

Origin of brainwashing

First recorded in 1945–50; brain + washing

Example Sentences

"Actually, there's brainwashing here in China too, but it's not as severe," he said.

From Barron's • Mar. 29, 2026

"It means they're willing to die but not let the regime fall - because they think its fall means the end of their religion. That's how effectively the regime does brainwashing."

From BBC • Mar. 25, 2026

Rather than brainwashing us, the objective of the totalitarian is to bludgeon us into apathy, resignation and passivity.

From Salon • May 24, 2025

O’Neill also explains that psychiatrist Louis Jolyon “Jolly” West, who is known to have ties to the MKUltra project, was conducting research on brainwashing in the Haight-Ashbury area at that time.

From Los Angeles Times • Mar. 7, 2025

Priming is not, it should be said, like brainwashing.

From "Blink" by Malcolm Gladwell