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brand awareness

British  

noun

  1. marketing the extent to which consumers are aware of a particular product or service

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

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So how does selling a pair of cleats create brand awareness for a brand consumers would not even know?

From Los Angeles Times Jul. 13, 2026

Its aided brand awareness — a measure of whether consumers recognize a brand when prompted with logos or taglines — has been stable in recent years.

From Barron's Jan. 8, 2026

“More investments may be required to improve brand awareness, which could weigh on returns,” RBC Capital Markets analysts Richard Chamberlain and Manjari Dhar wrote in a research note.

From The Wall Street Journal Nov. 21, 2025

For Chinese companies, the challenge is building brand awareness and consumers’ trust in Europe, Lee added.

From The Wall Street Journal Nov. 14, 2025

While no programming changes are planned, the rebranding will be a test in an age when brand awareness is difficult to achieve as the media marketplace is highly fractured.

From Los Angeles Times Nov. 14, 2025

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