brand awareness

British  

noun

1. marketing the extent to which consumers are aware of a particular product or service

---

Example Sentences

Its aided brand awareness — a measure of whether consumers recognize a brand when prompted with logos or taglines — has been stable in recent years.

From Barron's • Jan. 8, 2026

“This is about brand awareness and trying to reach a large audience,” Ferguson said.

From Los Angeles Times • Dec. 18, 2025

The restaurant chain Portillo’s plans to expand nationally, so it wants to raise its brand awareness beyond its mostly Chicago-area base and hire more people, said Jill Waite, its chief people officer.

From The Wall Street Journal • Dec. 2, 2025

Analyst William Park tells clients in a note that growth in both mobile and broadband subscriptions for the three months through October exceeded expectations, helped by brand awareness stemming from Tuas’s acquisition of M1.

From The Wall Street Journal • Dec. 2, 2025

While no programming changes are planned, the rebranding will be a test in an age when brand awareness is difficult to achieve as the media marketplace is highly fractured.

From Los Angeles Times • Nov. 14, 2025