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Showing results for brand leader. Search instead for brand leading.

brand leader

British  

noun

  1. marketing a product with the highest number of total sales within its category

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

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After the initial campaign, sales shot up and Ronseal became brand leader.

From BBC ● Jan. 8, 2013

“We wanted something quite different from a traditional library, and Prosper came to mind immediately,” says Paul James, global brand leader at St. Regis Hotels & Resorts.

From Slate ● Jan. 1, 2012

The monarchy may look like the brand leader for “keeping faith with the past,” but in truth, it wields change to its purposes.

From BusinessWeek ● Nov. 14, 2011

But Guetta is the brand leader – his fingerprints were on the Black Eyed Peas' ubiquitous I Gotta Feeling, and he's had four No 1s under his own name.

From The Guardian ● Aug. 25, 2011

That’s where Monopoly Live came in,” said Jane Ritson-Parsons, global brand leader for Monopoly.

From New York Times ● Feb. 16, 2011

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