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brand image

British

noun

the attributes of a brand as perceived by potential and actual customers

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

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brand image

For now, the ongoing turmoil has dented the group's brand image, say experts.

From BBC ● Aug. 23, 2026

Ever conscious of its brand image, Apple has made a name for itself by offering premium products.

From MarketWatch ● Aug. 2, 2026

Dubai has invested heavily in tourism, curating a global brand image that has attracted investors and talent from all over the world.

From Barron's ● Mar. 1, 2026

Getting to grips with the fast-growing resale market may become an unavoidable part of protecting their brand image, but they shouldn’t expect any extra profits for their efforts.

From The Wall Street Journal ● Dec. 26, 2025

Having two companies with their brand image at stake helps too, she said.

From Los Angeles Times ● Jul. 17, 2024

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023