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brand image

British

noun

the attributes of a brand as perceived by potential and actual customers

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Dubai has invested heavily in tourism, curating a global brand image that has attracted investors and talent from all over the world.

From Barron's • Mar. 1, 2026

Getting to grips with the fast-growing resale market may become an unavoidable part of protecting their brand image, but they shouldn’t expect any extra profits for their efforts.

From The Wall Street Journal • Dec. 26, 2025

Kate Hardcastle, consumer specialist at Insight with Passion, said the incident was "a bruise to M&S's trusted brand image".

From BBC • Apr. 27, 2025

Having two companies with their brand image at stake helps too, she said.

From Los Angeles Times • Jul. 17, 2024

The brand image of Nissan, allied with Renault SA of France, has suffered after its star executive Carlos Ghosn was arrested in Japan on various financial misconduct charges in 2018.

From Seattle Times • Jul. 28, 2022

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023