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brand image

British  

noun

  1. the attributes of a brand as perceived by potential and actual customers

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

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Chief Executive Hillary Super is leading a push for a more inclusive and comfortable brand image, moving away from past idealized beauty.

From The Wall Street Journal • May 21, 2026

Dubai has invested heavily in tourism, curating a global brand image that has attracted investors and talent from all over the world.

From Barron's • Mar. 1, 2026

Kate Hardcastle, consumer specialist at Insight with Passion, said the incident was "a bruise to M&S's trusted brand image".

From BBC • Apr. 27, 2025

Having two companies with their brand image at stake helps too, she said.

From Los Angeles Times • Jul. 17, 2024

The scandal has been a blow to Toyota’s brand image, as similar irregularities have emerged lately at other group companies like Hino and Toyota Industries.

From Seattle Times • Feb. 5, 2024

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