brand awareness

British  

noun

1. marketing the extent to which consumers are aware of a particular product or service

---

Example Sentences

See Examples For:

brand awareness

Lilly has said it takes time to build brand awareness.

From The Wall Street Journal ● Jul. 15, 2026

These “tastemakers” beta-test its models, offer feedback on what works, and use it for their personal filmmaking projects — which creates corporate brand awareness.

From Los Angeles Times ● Jul. 3, 2026

While Paul Smith works on building brand awareness in the U.S., it is taking a more bearish stance in Europe.

From The Wall Street Journal ● May 21, 2026

The changes are meant to improve brand awareness and deepen the company’s knowledge of consumer demographics and shopping patterns, since managers of neighboring stores can share expertise, Moran said.

From Los Angeles Times ● Mar. 30, 2026

Its aided brand awareness — a measure of whether consumers recognize a brand when prompted with logos or taglines — has been stable in recent years.

From Barron's ● Jan. 8, 2026