brand awareness

noun

1. marketing the extent to which consumers are aware of a particular product or service

Example Sentences

“Unlike many turnaround stories, Bath & Body Works’ brand equity is not the core issue, with nearly universal brand awareness in the U.S. and solid brand affinity from the core customer,” Barclays analysts wrote in an equity research note last week.

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“More investments may be required to improve brand awareness, which could weigh on returns,” RBC Capital Markets analysts Richard Chamberlain and Manjari Dhar wrote in a research note.

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U.S. firms can build brand awareness more easily and are stronger on the data security front.

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For Chinese companies, the challenge is building brand awareness and consumers’ trust in Europe, Lee added.

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While no programming changes are planned, the rebranding will be a test in an age when brand awareness is difficult to achieve as the media marketplace is highly fractured.

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