brand awareness

noun

1. marketing the extent to which consumers are aware of a particular product or service

Example Sentences

He says the company's goal was to create brand awareness amongst the mass public so the company isn't just known as the one whose CEO had an affair.

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TV is used for broad ad campaigns that build brand awareness.

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The program was started in 2022 to raise “brand awareness and fandom beyond the U.S., through fan engagement, events, commercial opportunities and NFL Flag development,” the NFL said.

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Whether they’re doing it intentionally or not, these simple nods are great ways to drum up brand awareness and name recognition for everyone involved.

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“These kinds of docuseries that are based around teams and athletes and leagues are definitely creating brand awareness and creating interest because it’s storytelling,” said Joseph Recupero, a former sports documentary filmmaker who is now an associate professor in the sports media program at Toronto Metropolitan University.

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