brand awareness

British  

noun

1. marketing the extent to which consumers are aware of a particular product or service

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Example Sentences

The changes are meant to improve brand awareness and deepen the company’s knowledge of consumer demographics and shopping patterns, since managers of neighboring stores can share expertise, Moran said.

From Los Angeles Times

For a Japanese company in pursuit of brand awareness and expansion in the United States and elsewhere, there might be nothing better than getting your name in front of millions of fans around the world watching Shohei Ohtani play on television.

From Los Angeles Times

Reporting directly to McDonnell, the position would allow the department to present a clear, unified message to the agency’s 8,700-some officers, said Pinto, while building “brand awareness” and boosting recruitment.

From Los Angeles Times

Its aided brand awareness — a measure of whether consumers recognize a brand when prompted with logos or taglines — has been stable in recent years.

From Barron's

This includes enhancing its focus on customer experience and boosting its brand awareness as well as optimizing its retail network and investing in new products.

From The Wall Street Journal