brand awareness

British

noun

marketing the extent to which consumers are aware of a particular product or service

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Reporting directly to McDonnell, the position would allow the department to present a clear, unified message to the agency’s 8,700-some officers, said Pinto, while building “brand awareness” and boosting recruitment.

From Los Angeles Times

Its aided brand awareness — a measure of whether consumers recognize a brand when prompted with logos or taglines — has been stable in recent years.

From Barron's

This includes enhancing its focus on customer experience and boosting its brand awareness as well as optimizing its retail network and investing in new products.

From The Wall Street Journal

Cyrus Ferguson, Bilt’s senior content director and co-creator of “Roomies,” said the goal of the series was to bring more brand awareness to Bilt.

From Los Angeles Times

“This is about brand awareness and trying to reach a large audience,” Ferguson said.

From Los Angeles Times

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023