Dictionary.com
Thesaurus.com

brand awareness

British  

noun

  1. marketing the extent to which consumers are aware of a particular product or service

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

We have 99% brand awareness, so we don’t have a brand awareness problem.

From The Wall Street Journal • Apr. 30, 2026

Its aided brand awareness — a measure of whether consumers recognize a brand when prompted with logos or taglines — has been stable in recent years.

From Barron's • Jan. 8, 2026

“More investments may be required to improve brand awareness, which could weigh on returns,” RBC Capital Markets analysts Richard Chamberlain and Manjari Dhar wrote in a research note.

From The Wall Street Journal • Nov. 21, 2025

“I’m sure they were concerned about disrupting the brand awareness they’ve built and losing the legitimacy and gravitas of the NBC name,” Doughty said.

From Los Angeles Times • Nov. 14, 2025

While no programming changes are planned, the rebranding will be a test in an age when brand awareness is difficult to achieve as the media marketplace is highly fractured.

From Los Angeles Times • Nov. 14, 2025

Vocabulary.com logo
by dictionary.com

Look it up. Learn it forever.

Remember "brand awareness" for good with VocabTrainer. Expand your vocabulary effortlessly with personalized learning tools that adapt to your goals.

Take me to Vocabulary.com