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brand awareness

British  

noun

  1. marketing the extent to which consumers are aware of a particular product or service

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

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Park officials say the concert series, which also takes place at SeaWorld’s Orlando and San Antonio locations, has helped boost ticket sales and brand awareness.

From Los Angeles Times ● Aug. 21, 2026

“Greater brand awareness, new platform partner wins and, potentially, a direct connection to the U.S. payment system would meaningfully improve Wise’s business,” they say.

From The Wall Street Journal ● Jun. 11, 2026

While Paul Smith works on building brand awareness in the U.S., it is taking a more bearish stance in Europe.

From The Wall Street Journal ● May 21, 2026

Its aided brand awareness — a measure of whether consumers recognize a brand when prompted with logos or taglines — has been stable in recent years.

From Barron's ● Jan. 8, 2026

Cyrus Ferguson, Bilt’s senior content director and co-creator of “Roomies,” said the goal of the series was to bring more brand awareness to Bilt.

From Los Angeles Times ● Dec. 18, 2025

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