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brand awareness

British

noun

marketing the extent to which consumers are aware of a particular product or service

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Its aided brand awareness — a measure of whether consumers recognize a brand when prompted with logos or taglines — has been stable in recent years.

From Barron's • Jan. 8, 2026

“This is about brand awareness and trying to reach a large audience,” Ferguson said.

From Los Angeles Times • Dec. 18, 2025

“More investments may be required to improve brand awareness, which could weigh on returns,” RBC Capital Markets analysts Richard Chamberlain and Manjari Dhar wrote in a research note.

From The Wall Street Journal • Nov. 21, 2025

For technology companies, brick-and-mortar stores offer a way to build brand awareness and loyalty among customers who are weighing whether to buy an expensive device.

From Los Angeles Times • Nov. 1, 2025

It uses heavy advertising, including its pitchwoman Flo External link, to build brand awareness.

From Barron's • Oct. 24, 2025

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023