brand awareness

British  

noun

1. marketing the extent to which consumers are aware of a particular product or service

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Example Sentences

The changes are meant to improve brand awareness and deepen the company’s knowledge of consumer demographics and shopping patterns, since managers of neighboring stores can share expertise, Moran said.

From Los Angeles Times • Mar. 30, 2026

Its aided brand awareness — a measure of whether consumers recognize a brand when prompted with logos or taglines — has been stable in recent years.

From Barron's • Jan. 8, 2026

This includes enhancing its focus on customer experience and boosting its brand awareness as well as optimizing its retail network and investing in new products.

From The Wall Street Journal • Jan. 7, 2026

For technology companies, brick-and-mortar stores offer a way to build brand awareness and loyalty among customers who are weighing whether to buy an expensive device.

From Los Angeles Times • Nov. 1, 2025

With advertising making up the bulk of the company’s overall revenue but posting only “modest growth” in the next five years, Lynch is looking to new ways of generating revenue, brand awareness and subscriptions.

From The Wall Street Journal • Oct. 26, 2025