brand awareness

British  

noun

1. marketing the extent to which consumers are aware of a particular product or service

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Example Sentences

Its aided brand awareness — a measure of whether consumers recognize a brand when prompted with logos or taglines — has been stable in recent years.

From Barron's • Jan. 8, 2026

This includes enhancing its focus on customer experience and boosting its brand awareness as well as optimizing its retail network and investing in new products.

From The Wall Street Journal • Jan. 7, 2026

Analyst William Park tells clients in a note that growth in both mobile and broadband subscriptions for the three months through October exceeded expectations, helped by brand awareness stemming from Tuas’s acquisition of M1.

From The Wall Street Journal • Dec. 2, 2025

While no programming changes are planned, the rebranding will be a test in an age when brand awareness is difficult to achieve as the media marketplace is highly fractured.

From Los Angeles Times • Nov. 14, 2025

For technology companies, brick-and-mortar stores offer a way to build brand awareness and loyalty among customers who are weighing whether to buy an expensive device.

From Los Angeles Times • Nov. 1, 2025