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brand awareness

British

noun

marketing the extent to which consumers are aware of a particular product or service

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Its aided brand awareness — a measure of whether consumers recognize a brand when prompted with logos or taglines — has been stable in recent years.

From Barron's • Jan. 8, 2026

“I’m sure they were concerned about disrupting the brand awareness they’ve built and losing the legitimacy and gravitas of the NBC name,” Doughty said.

From Los Angeles Times • Nov. 14, 2025

Michael Pachter, a managing director of strategic planning at Wedbush Securities, was skeptical, because brand awareness is not an issue for a company as well known as Netflix.

From Los Angeles Times • Nov. 10, 2025

With advertising making up the bulk of the company’s overall revenue but posting only “modest growth” in the next five years, Lynch is looking to new ways of generating revenue, brand awareness and subscriptions.

From The Wall Street Journal • Oct. 26, 2025

It uses heavy advertising, including its pitchwoman Flo External link, to build brand awareness.

From Barron's • Oct. 24, 2025

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023