Showing results for brand awareness. Search instead for spatial awareness.

brand awareness

British

noun

marketing the extent to which consumers are aware of a particular product or service

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

The changes are meant to improve brand awareness and deepen the company’s knowledge of consumer demographics and shopping patterns, since managers of neighboring stores can share expertise, Moran said.

From Los Angeles Times • Mar. 30, 2026

Its aided brand awareness — a measure of whether consumers recognize a brand when prompted with logos or taglines — has been stable in recent years.

From Barron's • Jan. 8, 2026

The restaurant chain Portillo’s plans to expand nationally, so it wants to raise its brand awareness beyond its mostly Chicago-area base and hire more people, said Jill Waite, its chief people officer.

From The Wall Street Journal • Dec. 2, 2025

“I’m sure they were concerned about disrupting the brand awareness they’ve built and losing the legitimacy and gravitas of the NBC name,” Doughty said.

From Los Angeles Times • Nov. 14, 2025

It uses heavy advertising, including its pitchwoman Flo External link, to build brand awareness.

From Barron's • Oct. 24, 2025

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023