brand awareness

British  

noun

1. marketing the extent to which consumers are aware of a particular product or service

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Example Sentences

See Examples For:

brand awareness

Panda Express is expanding its marketing in Roblox and Fortnite, saying initial forays like integrating its panda mascot and Original Orange Chicken boosted brand awareness and restaurant visits.

From The Wall Street Journal ● Oct. 9, 2026

Park officials say the concert series, which also takes place at SeaWorld’s Orlando and San Antonio locations, has helped boost ticket sales and brand awareness.

From Los Angeles Times ● Aug. 21, 2026

While Paul Smith works on building brand awareness in the U.S., it is taking a more bearish stance in Europe.

From The Wall Street Journal ● May 21, 2026

The changes are meant to improve brand awareness and deepen the company’s knowledge of consumer demographics and shopping patterns, since managers of neighboring stores can share expertise, Moran said.

From Los Angeles Times ● Mar. 30, 2026

Its aided brand awareness — a measure of whether consumers recognize a brand when prompted with logos or taglines — has been stable in recent years.

From Barron's ● Jan. 8, 2026