brand extension

British  

noun

1. Also called: brand stretching.  marketing the practice of using a well-known brand name to promote new products or services in unrelated fields

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Example Sentences

Should management successfully execute its European and brand extension strategy, the market could push up its P/E multiple close to 40.

From Barron's

“But it’s no impersonal bit of brand extension. There’s a strong idea here about how important it is for an artist — any fully alive human being, really — to confront past traumas instead of blocking them out.”

From Los Angeles Times

But it’s no impersonal bit of brand extension.

From Los Angeles Times

I’m angry that so many food company executives, caught between their fiduciary responsibility to shareholders and their social responsibility to their fellow citizens, don’t even seem to view it as a moral dilemma as they roll out another Cheetos brand extension.

From Washington Post

I’m angry at the food scientists who engineer that brand extension and the marketers who sell it.

From Washington Post