brand extension
noun
marketing the practice of using a well-known brand name to promote new products or services in unrelated fieldsAlso called: brand stretching
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Of Man Buns And Moms: New Words Of 2015Since 1990, the American Dialect Society has held a Word of the Year vote, which is open to the public. This year’s vote takes place on January 8, 2016 in Washington DC. Over the past few weeks, linguists have been discussing nominations for various categories, and the ADS website has a nice roundup of 2015 Word of the Year candidates. Dictionary.com announced our own Word of …
Nearby words
brancusi, brancusi, constantin, brand, brand awareness, brand contamination, brand extension, brand image, brand leader, brand name, brand nazi, brand new
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