brand extension

noun

1. Also called: brand stretching. marketing the practice of using a well-known brand name to promote new products or services in unrelated fields

Example Sentences

“But it’s no impersonal bit of brand extension. There’s a strong idea here about how important it is for an artist — any fully alive human being, really — to confront past traumas instead of blocking them out.”

Read more on Los Angeles Times

But it’s no impersonal bit of brand extension.

Read more on Los Angeles Times

I’m angry that so many food company executives, caught between their fiduciary responsibility to shareholders and their social responsibility to their fellow citizens, don’t even seem to view it as a moral dilemma as they roll out another Cheetos brand extension.

Read more on Washington Post

I’m angry at the food scientists who engineer that brand extension and the marketers who sell it.

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It began with a brand extension.

Read more on New York Times