brand extension

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noun

marketing the practice of using a well-known brand name to promote new products or services in unrelated fieldsAlso called: brand stretching

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Words nearby brand extension

Brandeis, Louis D., Brandenburg, brander, brandering, Brandes, brand extension, brandied, brand image, branding iron, brandish, brand leader

Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

How to use brand extension in a sentence

But as an American creating a new brand here, and living the daily life of the souk, he seems to be in a league of his own.
The Photographer Who Gave Up Manhattan for Marrakech|Liza Foreman|January 6, 2015|DAILY BEAST
“A guy drives up in a 2008 Mercedes, brand new,” Harry S. Connelly Jr. says in the video, according to the Times.
Are Police Stealing People’s Property?|Joan Blades, Matt Kibbe|January 2, 2015|DAILY BEAST
Self-marriage is the ultimate brand extension of a self-obsessed, selfish populus.
Why Singles Should Say ‘I Don’t’ to The Self-Marriage Movement|Tim Teeman|December 30, 2014|DAILY BEAST
Even the legendary 1980s televisions show Dallas is back on the air, selling its twenty-first century brand of Texas bravado.
Will Texas Stay Texan?|David Fontana|December 29, 2014|DAILY BEAST

“They humanized [Kim Jong-Un] quite a bit,” David Brand, 32, said following the show.
I Was Honeydicked Into Spending Christmas with ‘The Interview’|Allison McNearney|December 26, 2014|DAILY BEAST
And now let me come to the second problem we opened up in connection with college education—the problem of its extension.
The Salvaging Of Civilisation|H. G. (Herbert George) Wells
It was the well-known extension en seconde; a favourite trick among Parisian swordsmen of the Romantic school.
The Pit Town Coronet, Volume I (of 3)|Charles James Wills
And it may safely be said that with its improvement, has arisen also the extension and wide spread practice of music generally.
Violins and Violin Makers|Joseph Pearce
An octave coupler without such extension is incomplete and is no more honest than a stop which only goes down to Tenor C.
The Recent Revolution in Organ Building|George Laing Miller
From every rank in society they had gravitated—but all were stamped with the same brand—destitution!
The Garret and the Garden|R.M. Ballantyne