brand extension
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noun
marketing the practice of using a well-known brand name to promote new products or services in unrelated fieldsAlso called: brand stretching
QUIZ
THINGAMABOB OR THINGUMMY: CAN YOU DISTINGUISH BETWEEN THE US AND UK TERMS IN THIS QUIZ?
Do you know the difference between everyday US and UK terminology? Test yourself with this quiz on words that differ across the Atlantic.
Question 1 of 7
In the UK, COTTON CANDY is more commonly known as…
Words nearby brand extension
Brandeis, Louis D., Brandenburg, brander, brandering, Brandes, brand extension, brandied, brand image, branding iron, brandish, brand leader
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
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How to use brand extension in a sentence
Self-marriage is the ultimate brand extension of a self-obsessed, selfish populus.
Why Singles Should Say ‘I Don’t’ to The Self-Marriage Movement|Tim Teeman|December 30, 2014|DAILY BEASTOf course not—smart employers will recognize the value in personal brand extension, and encourage it.