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brand image

British

noun

the attributes of a brand as perceived by potential and actual customers

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Dubai has invested heavily in tourism, curating a global brand image that has attracted investors and talent from all over the world.

From Barron's • Mar. 1, 2026

Still, the Hong Kong listings could be a tailwind for Pony AI and WeRide, giving them easier access to Asian investment capital and boosting their brand image in the region.

From The Wall Street Journal • Nov. 6, 2025

Having two companies with their brand image at stake helps too, she said.

From Los Angeles Times • Jul. 17, 2024

"Expect a very tight and narrow narrative and content as the Japanese royal family want to reinforce their conservative and safe brand image," says Mr Hughes.

From BBC • Apr. 2, 2024

Nissan’s brand image was tarnished when Carlos Ghosn, a star executive for two decades at Nissan, was arrested in Japan 2018 on charges of underreporting his compensation and misusing company money.

From Seattle Times • Sep. 1, 2022

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023