brand leader

British

noun

marketing a product with the highest number of total sales within its category

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

They’re arguably the brand leader in this stuff.

From The Guardian • Sep. 5, 2018

“It was driven by customer demand,” Brian Povinelli, senior vice president and global brand leader for Westin.

From New York Times • Mar. 6, 2017

After the initial campaign, sales shot up and Ronseal became brand leader.

From BBC • Jan. 8, 2013

“We wanted something quite different from a traditional library, and Prosper came to mind immediately,” says Paul James, global brand leader at St. Regis Hotels & Resorts.

From Slate • Jan. 1, 2012

The monarchy may look like the brand leader for “keeping faith with the past,” but in truth, it wields change to its purposes.

From BusinessWeek • Nov. 14, 2011

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023