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brand leader

British  

noun

  1. marketing a product with the highest number of total sales within its category

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

“They’ve been a brand leader,” said Timothy Lytton, a law professor at Georgia State University who studies the gun industry.

From Seattle Times

"Second hand is a strategy we have been investigating for more than a year," Lorenzo Bertelli, the eldest son of co- Chief Executives Patrizio Bertrelli and Miuccia Prada and the future brand leader, said in an interview at the Reuters Next conference aired on Wednesday.

From Reuters

The thing that always stood out to me was that there was no clear brand leader for fire purple weed.

From New York Times

Tell me a bit about being and becoming a brand leader for fire purple weed.

From New York Times

What’s next for you as a brand leader?

From New York Times