brand extension
Britishnoun
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
The company explained that profitability was hurt because the launch of RH Estates, a higher-end and more customizable brand extension, has been delayed till the second quarter, which comes with “significant” advertising and launch costs.
From MarketWatch ● Apr. 1, 2026
The brand extension of the NBC News morning franchise, which airs daily at 10 a.m., will be renamed “Today with Jenna & Sheinelle” on Jan. 12.
From Los Angeles Times ● Dec. 9, 2025
Should management successfully execute its European and brand extension strategy, the market could push up its P/E multiple close to 40.
From Barron's ● Nov. 13, 2025
But the Telegraph's Robbie Collin felt the opposite, awarding Lightyear just one star and describing it as a "screaming threadbare brand extension exercise".
From BBC ● Jun. 14, 2022
In that light, “Get Out of Your Own Way” is mainly an act of brand extension, an attempt to bring men into the fold.
From Washington Post ● Mar. 20, 2020
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
