[ eks ]
/ ɛks /
(in advertising) a competing brand or product not referred to by name but implied to be of inferior quality.
an unknown or little-known brand name or a product bearing it.
any item that one chooses not to refer to by name, especially when used as a basis of comparison.
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Question 1 of 7
What does “blatherskite” mean?
Origin of Brand X
First recorded in 1965–70
Words nearby Brand X
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2020