[ eks ]
/ ɛks /
(in advertising) a competing brand or product not referred to by name but implied to be of inferior quality.
an unknown or little-known brand name or a product bearing it.
any item that one chooses not to refer to by name, especially when used as a basis of comparison.
What The “X” In “Xbox” Stands For?No letter in the English language gets around like X. The 24th letter of the alphabet shows up everywhere, from the popular Xbox to standing in for a signature on legal documents. It represents a chromosome, signifies the multiplication process, and marks “the spot” on treasure maps. Let’s explore just a few of the uses of this versatile letter. The story behind the X in Xbox …
Origin of Brand X
First recorded in 1965–70
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019