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Brand X

[ eks ]
/ ɛks /
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noun
(in advertising) a competing brand or product not referred to by name but implied to be of inferior quality.
an unknown or little-known brand name or a product bearing it.
any item that one chooses not to refer to by name, especially when used as a basis of comparison.
QUIZ
SHALL WE PLAY A "SHALL" VS. "SHOULD" CHALLENGE?
Should you take this quiz on “shall” versus “should”? It should prove to be a quick challenge!
Question 1 of 6
Which form is used to state an obligation or duty someone has?

Origin of Brand X

First recorded in 1965–70
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2022

How to use Brand X in a sentence

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