Brand X
Americannoun
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(in advertising) a competing brand or product not referred to by name but implied to be of inferior quality.
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an unknown or little-known brand name or a product bearing it.
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any item that one chooses not to refer to by name, especially when used as a basis of comparison.
Etymology
Origin of Brand X
First recorded in 1965–70
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
Thomas wrote a dissenting opinion Monday when the court declined to take on a case asking it to overrule the Brand X decision.
From Seattle Times • Feb. 24, 2020
Almost everyone but jazz-heads forget Collins’ work with underappreciated fusion group Brand X, for whom he contributed deep into the ’70s.
From Salon • Nov. 8, 2015
A question on a survey reads: "Do you prefer the delicious taste of Brand X or the taste of Brand Y?"
From Textbooks • Sep. 19, 2013
Meanwhile, the Express reports that Brand, whose US show Brand X was recently cancelled, is now developing a Curb Your Enthusiasm-style "live action show … loosely based on his own life".
From The Guardian • Jun. 11, 2013
Brand X was a popular brand of sneakers.
From "Holes" by Louis Sachar
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
