Brand X

[ eks ]

  1. (in advertising) a competing brand or product not referred to by name but implied to be of inferior quality.

  2. an unknown or little-known brand name or a product bearing it.

  1. any item that one chooses not to refer to by name, especially when used as a basis of comparison.

Origin of Brand X

First recorded in 1965–70

Words Nearby Brand X Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2023

How to use Brand X in a sentence