[ brand ]
See synonyms for brand on
  1. the kind, grade, or make of a product or service, as indicated by a stamp, trademark, or the like: the best brand of coffee.

  2. a mark made by burning or otherwise, to indicate kind, grade, make, ownership, etc.

  1. a mark formerly put upon criminals with a hot iron.

  2. any mark of disgrace; stigma.

  3. a kind or variety of something distinguished by some distinctive characteristic: The movie was filled with slapstick—a brand of humor he did not find funny.

  4. a set of distinctive characteristics that establish a recognizable image or identity for a person or thing: Building your personal brand will positively impact your career.

  5. a burning or partly burned piece of wood.

  6. Archaic. a sword.

verb (used with object)
  1. to label or mark with or as if with a brand.

  2. to mark with disgrace or infamy; stigmatize.

  1. to impress indelibly: The plane crash was branded on her mind.

  2. to give a brand name to: branded merchandise.

  3. to promote as a brand or brand name.

Idioms about brand

  1. on brand, in keeping with the distinctive characteristics that establish a recognizable identity for a person, product, or thing: The hotel’s interactive website is so on brand.He says he wants to be more compassionate, but that’s not really on brand for him.

Origin of brand

First recorded before 950; Middle English, Old English: “burning, a burning piece of wood, torch, sword”; cognate with Dutch brand, German Brand, Old Norse brandr; akin to burn1

Other words for brand

Other words from brand

  • brander, noun
  • brandless, adjective
  • non·brand, adjective
  • re·brand, verb (used with object)

Words Nearby brand

Other definitions for Brand (2 of 2)

[ brand ]

  1. Oscar, 1920–2016, U.S. folk singer, born in Canada.

  2. a male given name. Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2023

How to use brand in a sentence

British Dictionary definitions for brand (1 of 2)


/ (brænd) /

  1. a particular product or a characteristic that serves to identify a particular product

  2. a trade name or trademark

  1. a particular kind or variety: he had his own brand of humour

  2. an identifying mark made, usually by burning, on the skin of animals or (formerly) slaves or criminals, esp as a proof of ownership

  3. an iron heated and used for branding animals, etc

  4. a mark of disgrace or infamy; stigma: he bore the brand of a coward

  5. a burning or burnt piece of wood, as in a fire

  6. archaic, or poetic

    • a flaming torch

    • a sword

  7. a fungal disease of garden plants characterized by brown spots on the leaves, caused by the rust fungus Puccinia arenariae

  1. to label, burn, or mark with or as with a brand

  2. to place indelibly in the memory: the scene of slaughter was branded in their minds

  1. to denounce; stigmatize: they branded him a traitor

  2. to give a product a distinctive identity by means of characteristic design, packaging, etc

Origin of brand

Old English brand-, related to Old Norse brandr, Old High German brant; see burn 1

Derived forms of brand

  • branding, noun
  • brander, noun

British Dictionary definitions for Brand (2 of 2)


/ (brænd) /

  1. Russell, born 1975, English comedian and television presenter

Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012