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branded content

American

[bran-did kon-tent] / ˈbræn dɪd ˈkɒn tɛnt /

noun

advertising that a company or brand creates itself and publishes or presents in venues other than traditional ad spaces, as entertainment, educational content, etc..

I found some delicious branded content on their recipe website.

Etymology

Origin of branded content

First recorded in 1990–95

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

She finished her studies but changed course when social-media posts about her travels took off, and she realized she could use her education to negotiate contracts for branded content.

From The Wall Street Journal • Dec. 11, 2025

The pictures were used "to promote Ms Lopez's public appearances, boost user engagement, increase shareability, and lend credibility to her branded content", they argue.

From BBC • May 20, 2025

He consults on the side while running a company that makes commercials and music videos and working on branded content and deals.

From Los Angeles Times • Mar. 19, 2025

Also part of the plans are a branded content studio.

From Seattle Times • Jun. 15, 2023

Hana Kuma has been hired by FTX, a cryptocurrency exchange, to produce branded content.

From New York Times • Jun. 21, 2022

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023