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branded content

American

[bran-did kon-tent] / ˈbræn dɪd ˈkɒn tɛnt /

noun

advertising that a company or brand creates itself and publishes or presents in venues other than traditional ad spaces, as entertainment, educational content, etc..

I found some delicious branded content on their recipe website.

Etymology

Origin of branded content

First recorded in 1990–95

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

The company generates revenue through subscriptions, merchandise and branded content, and the Hugobooms say it is profitable, with all earnings being reinvested into growth.

From The Wall Street Journal • Feb. 18, 2026

The pictures were used "to promote Ms Lopez's public appearances, boost user engagement, increase shareability, and lend credibility to her branded content", they argue.

From BBC • May 20, 2025

Occupations: Royston is a branded content specialist; Selihah is a publicist.

From Los Angeles Times • Jun. 26, 2024

Also part of the plans are a branded content studio.

From Seattle Times • Jun. 15, 2023

Hana Kuma has been hired by FTX, a cryptocurrency exchange, to produce branded content.

From New York Times • Jun. 21, 2022

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023