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brand awareness

British  

noun

  1. marketing the extent to which consumers are aware of a particular product or service

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

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While Paul Smith works on building brand awareness in the U.S., it is taking a more bearish stance in Europe.

From The Wall Street Journal May 21, 2026

The changes are meant to improve brand awareness and deepen the company’s knowledge of consumer demographics and shopping patterns, since managers of neighboring stores can share expertise, Moran said.

From Los Angeles Times Mar. 30, 2026

Its aided brand awareness — a measure of whether consumers recognize a brand when prompted with logos or taglines — has been stable in recent years.

From Barron's Jan. 8, 2026

While no programming changes are planned, the rebranding will be a test in an age when brand awareness is difficult to achieve as the media marketplace is highly fractured.

From Los Angeles Times Nov. 14, 2025

U.S. firms can build brand awareness more easily and are stronger on the data security front.

From The Wall Street Journal Nov. 14, 2025

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