bro-ey

Or bro·ey

[broh-ee]

adjective

Informal.

1. relating to or characterized by qualities often negatively attributed to young, usually white men as a group, such as immaturity, overconfidence, or sexism.

   The film is funny in a juvenile and bro-ey way.

   He's an obnoxious, bro-ey jerk.

Word History and Origins

Origin of bro-ey¹

First recorded in 2005–10; bro ( def. ) + -ey ¹ ( def. )

Example Sentences

If you didn’t know any better — if you hadn’t seen his speeches or interviews with bro-ey podcasts — you might not have caught Vance’s gaslighting, especially on the issue of abortion, which has become ballot box kryptonite for Republicans.

From Los Angeles Times

In this case, of course, the effusive, suspense-struck collectors aren't bro-ey or geeky gamers but teenage girls, young women and not insubstantial numbers of gay men.

From Salon

“It’s a bro-ey thing to put away your weights; it’s a bro-ey thing to put away your carbon emissions,” she said.

From New York Times

One lawsuit described a “bro-ey culture” akin to a “fraternity”; two of the suits said sexual harassment was “rampant.”

From Washington Post

“If you lose it, fire another $2,000,” Plenzo said in an interview, using a bro-ey synonym for bet.

From Washington Post