bro-ey

or bro·ey

[ broh-ee ]

adjective

, Informal.

1. relating to or characterized by qualities often negatively attributed to young, usually white men as a group, such as immaturity, overconfidence, or sexism:

   The film is funny in a juvenile and bro-ey way.

   He's an obnoxious, bro-ey jerk.

Word History and Origins

Origin of bro-ey¹

First recorded in 2005–10; bro ( def ) + -ey ¹( def )