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broadline

British  
/ ˈbrɔːdˌlaɪn /

noun

    1. a company that deals in high volume at the cheaper end of a product line

    2. ( as modifier )

      broadline distributors

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

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The combination would have a national footprint of a 75 percent share in something FTC calls the “national broadline foodservice market” for food and supplies distribution to institutions like universities, schools, and restaurants.

From Forbes ● Feb. 20, 2015

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