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brand extension

British

noun

Also called: brand stretching. marketing the practice of using a well-known brand name to promote new products or services in unrelated fields

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Some users have responded by turning to ad blocking tools and browser extensions as a way around adverts that interrupt videos on the platform.

From BBC • Jun. 4, 2024

Apps, browser extensions and other tools that will help you track and compare prices abound; you just have to pick the one that you like using most.

From Seattle Times • Nov. 7, 2022

After rival search engine DuckDuckGo accused Google of manipulating browser extensions to favor its own products, the company said in response that “Chrome users can directly change their default search settings at any time.”

From Washington Post • Sep. 22, 2022

Mozilla pushes back As the primary developer of Chromium, Google exerts a huge amount of power over what browser extensions can and can’t do.

From The Verge • Jun. 10, 2022

The two privacy browser extensions that I recommend are uBlock Origin and Privacy Badger.

From Salon • Dec. 11, 2016

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023