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call to action is not in our dictionary (yet). Here's what it could mean:

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noun

  • An instruction or prompt, often in marketing or web design, that urges an audience to perform a specific, immediate response, such as 'buy now' or 'sign up'.

Example Sentences

Examples are provided to illustrate usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

The report was a now-or-never call to action, and we kind of got never.

From Los Angeles Times • May 6, 2026

Fox described the report as a "call to action" and urged the next Welsh government to accept all 35 of its recommendations.

From BBC • Mar. 31, 2026

Thesaurus

Possible Synonyms

Words in our thesaurus

other words

  • the ask
  • CTA
  • engagement trigger
  • next step
  • conversion driver

Possible Antonyms

Words in our thesaurus

other words

  • gentle nudge
  • passive content
  • informational text

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