casualization

British  

/ ˌkæʒjʊəlaɪˈzeɪʃən /

noun

1. the altering of working practices so that regular workers are re-employed on a casual or short-term basis

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Example Sentences

The 20-year casualization trend — with sneakers rising from 20% of market share of footwear sales to 50% — culminated with Covid and is largely complete, they said.

From MarketWatch • Jan. 6, 2026

“COVID was an accelerator for casualization and that’s really expanded the wearable occasions for sneakers and comfort footwear,” Duffy said.

From Los Angeles Times • Jul. 24, 2024

"It seems that management's narrative of an expanding casualization trend in workwear and potential European and Asian growth is not resonating with investors," he said.

From Reuters • Oct. 5, 2023

“I don’t think it means the death of haute cuisine or the casualization of dining, because there is still a global demand for formality and exclusivity,” he said.

From Washington Post • Jan. 9, 2023

Suits themselves fell out of favor, victims of a longstanding trend toward casualization that accelerated during the pandemic, with its long stretches of working from home.

From New York Times • Jan. 26, 2022