[ kach-wurd ]
/ ˈkætʃˌwɜrd /


a memorable or effective word or phrase that is repeated so often that it becomes a slogan, as in a political campaign or in advertising a product.
Also called headword, guide word. a word printed at the top of a page in a dictionary or other reference book to indicate the first or last entry or article on that page.Compare running head.
a device, used especially in old books, to assist the binder in assembling signatures by inserting at the foot of each page the first word of the following page.



Do you often fall under the spell of the summer season? See if you can really spell your way through it with this quiz of popular summertime words.
Question 1 of 12

Origin of catchword

First recorded in 1720–30; catch + word Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2020

Example sentences from the Web for catchword

British Dictionary definitions for catchword

/ (ˈkætʃˌwɜːd) /


a word or phrase made temporarily popular, esp by a political campaign; slogan
a word printed as a running head in a reference book
theatre an actor's cue to speak or enter
the first word of a printed or typewritten page repeated at the bottom of the page preceding
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012