catchword

[ kach-wurd ]
/ ˈkætʃˌwɜrd /

noun

a memorable or effective word or phrase that is repeated so often that it becomes a slogan, as in a political campaign or in advertising a product.
Also called headword, guide word. a word printed at the top of a page in a dictionary or other reference book to indicate the first or last entry or article on that page.Compare running head.
a device, used especially in old books, to assist the binder in assembling signatures by inserting at the foot of each page the first word of the following page.

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Origin of catchword

First recorded in 1720–30; catch + word
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2020

Example sentences from the Web for catchword

British Dictionary definitions for catchword

catchword
/ (ˈkætʃˌwɜːd) /

noun

a word or phrase made temporarily popular, esp by a political campaign; slogan
a word printed as a running head in a reference book
theatre an actor's cue to speak or enter
the first word of a printed or typewritten page repeated at the bottom of the page preceding
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012