catchword
[kach-wurd]
noun
a memorable or effective word or phrase that is repeated so often that it becomes a slogan, as in a political campaign or in advertising a product.
Also called headword, guide word. a word printed at the top of a page in a dictionary or other reference book to indicate the first or last entry or article on that page.Compare running head.
a device, used especially in old books, to assist the binder in assembling signatures by inserting at the foot of each page the first word of the following page.
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Origin of catchword
Dictionary.com Unabridged
Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019
Examples from the Web for catchword
Contemporary Examples of catchword
The idea that jazz has become a catchword for pomposity is painful for those of us who care deeply about this music.
Historical Examples of catchword
Every term of endearment has become a catchword, every caress mocks us from the hoardings.
Tea-Table TalkJerome K. Jerome
Punch only saw in it "the catchword of a self-seeking swaggerer."
Mr. Punch's History of Modern England Vol. III of IVCharles L. Graves
“Unclean,” he muttered, recalling a catchword of the world he gazed upon.
Day and Night StoriesAlgernon Blackwood
If you are busy, at least give me a line, and the catchword for the part I am to act.
Dangerous Connections, v. 1, 2, 3, 4Pierre Choderlos de Laclos
It was simple enough as soon as I saw the catchword in the 'Wanted' line.
Average JonesSamuel Hopkins Adams
catchword
noun
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
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Online Etymology Dictionary, © 2010 Douglas Harper