- a memorable or effective word or phrase that is repeated so often that it becomes a slogan, as in a political campaign or in advertising a product.
- Also called headword, guide word. a word printed at the top of a page in a dictionary or other reference book to indicate the first or last entry or article on that page.Compare running head.
- a device, used especially in old books, to assist the binder in assembling signatures by inserting at the foot of each page the first word of the following page.
- keyword(def 3).
Origin of catchword
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018
Examples from the Web for catchword
The idea that jazz has become a catchword for pomposity is painful for those of us who care deeply about this music.What’s With This Uncool Surge in Jazz Bashing?
November 2, 2014
Every term of endearment has become a catchword, every caress mocks us from the hoardings.Tea-Table Talk
Jerome K. Jerome
Punch only saw in it "the catchword of a self-seeking swaggerer."Mr. Punch's History of Modern England Vol. III of IV
Charles L. Graves
“Unclean,” he muttered, recalling a catchword of the world he gazed upon.Day and Night Stories
If you are busy, at least give me a line, and the catchword for the part I am to act.Dangerous Connections, v. 1, 2, 3, 4
Pierre Choderlos de Laclos
It was simple enough as soon as I saw the catchword in the 'Wanted' line.Average Jones
Samuel Hopkins Adams
- a word or phrase made temporarily popular, esp by a political campaign; slogan
- a word printed as a running head in a reference book
- theatre an actor's cue to speak or enter
- the first word of a printed or typewritten page repeated at the bottom of the page preceding
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
Word Origin and History for catchword
Online Etymology Dictionary, © 2010 Douglas Harper