[ kach-wurd ]
See synonyms for catchword on
  1. a memorable or effective word or phrase that is repeated so often that it becomes a slogan, as in a political campaign or in advertising a product.

  2. Also called headword, guide word. a word printed at the top of a page in a dictionary or other reference book to indicate the first or last entry or article on that page.: Compare running head.

  1. a device, used especially in old books, to assist the binder in assembling signatures by inserting at the foot of each page the first word of the following page.

Origin of catchword

First recorded in 1720–30; catch + word

Words Nearby catchword Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2023

How to use catchword in a sentence

  • A man who has done that has seen England--not the name or the map or the rhetorical catchword, but the thing.

    First and Last | H. Belloc

British Dictionary definitions for catchword


/ (ˈkætʃˌwɜːd) /

  1. a word or phrase made temporarily popular, esp by a political campaign; slogan

  2. a word printed as a running head in a reference book

  1. theatre an actor's cue to speak or enter

  2. the first word of a printed or typewritten page repeated at the bottom of the page preceding

Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012