catchword
a memorable or effective word or phrase that is repeated so often that it becomes a slogan, as in a political campaign or in advertising a product.
Also called headword, guide word. a word printed at the top of a page in a dictionary or other reference book to indicate the first or last entry or article on that page.: Compare running head.
a device, used especially in old books, to assist the binder in assembling signatures by inserting at the foot of each page the first word of the following page.
Origin of catchword
1Words Nearby catchword
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
How to use catchword in a sentence
The idea that jazz has become a catchword for pomposity is painful for those of us who care deeply about this music.
Whenever we take up a new idea as a crowd, we at once turn it into a catchword and a fad.
The Behavior of Crowds | Everett Dean MartinIt used to be a catchword of naval correspondents that "submarine cannot fight submarine."
The Story of Our Submarines | John Graham Bower“Unclean,” he muttered, recalling a catchword of the world he gazed upon.
Day and Night Stories | Algernon BlackwoodDespots obtain their mastery over the crowd by the sword: demagogues by the catchword.
The Book of This and That | Robert Lynd
A man who has done that has seen England--not the name or the map or the rhetorical catchword, but the thing.
First and Last | H. Belloc
British Dictionary definitions for catchword
/ (ˈkætʃˌwɜːd) /
a word or phrase made temporarily popular, esp by a political campaign; slogan
a word printed as a running head in a reference book
theatre an actor's cue to speak or enter
the first word of a printed or typewritten page repeated at the bottom of the page preceding
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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