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catchword

[ kach-wurd ]
/ ˈkætʃˌwɜrd /
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noun
a memorable or effective word or phrase that is repeated so often that it becomes a slogan, as in a political campaign or in advertising a product.
Also called headword, guide word. a word printed at the top of a page in a dictionary or other reference book to indicate the first or last entry or article on that page.Compare running head.
a device, used especially in old books, to assist the binder in assembling signatures by inserting at the foot of each page the first word of the following page.
QUIZ
ARE YOU A TRUE BLUE CHAMPION OF THESE "BLUE" SYNONYMS?
We could talk until we're blue in the face about this quiz on words for the color "blue," but we think you should take the quiz and find out if you're a whiz at these colorful terms.
Question 1 of 8
Which of the following words describes “sky blue”?
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Origin of catchword

First recorded in 1720–30; catch + word
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2021

How to use catchword in a sentence

British Dictionary definitions for catchword

catchword
/ (ˈkætʃˌwɜːd) /

noun
a word or phrase made temporarily popular, esp by a political campaign; slogan
a word printed as a running head in a reference book
theatre an actor's cue to speak or enter
the first word of a printed or typewritten page repeated at the bottom of the page preceding
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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