category management

noun

1. marketing the management of a range of related products in a way designed to increase sales of all of the products

Example Sentences

"I believe parents are seeking a sense of normalcy for themselves and their children," says Phil DeConto, vice-president of category management and shopper insights at Ferrero USA.

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“What we believe is, Amazon.in in Hindi is a critical step to actually address the next 100 million customers,” Manish Tiwary, Vice President, Category Management at Amazon India told reporters at a news conference.

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The son, who handles marketing, advertising, volume pricing and category management for the chain, agreed that his father is a good example of achieving the American dream.

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"In food retail, the question of volume and scale advantage and negotiating power in category management and buying are decisive," he said.

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It is the last category, management, that AlgoSec is concerned with.

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