market research

¹ American  

noun

1. the gathering and studying of data relating to consumer preferences, purchasing power, etc., especially prior to introducing a product on the market.

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market-research ² American  

[mahr-kit-ree-surch, -ri-surch] / ˈmɑr kɪtˈri sɜrtʃ, -rɪˈsɜrtʃ /

verb (used with object)

1. to conduct market research on.

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market research British  

noun

1. the study of influences upon customer and consumer behaviour and the analysis of market characteristics and trends

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Etymology

Origin of market research¹

First recorded in 1925–30

Origin of market-research¹

First recorded in 1965–70

Example Sentences

Daniel Skelly, head of Morgan Stanley’s wealth management market research & strategy team, thinks we haven’t seen the last of the current market reshuffle, but argues that quality will ultimately dictate its conclusion.

From Barron's

Much of his work centers on how to speed up market research by using bots to aggregate and analyze large amounts of information.

From The Wall Street Journal

“Despite the encouraging headline figures, we maintain a measured stance on the broader trade outlook,” said Barnabas Gan, group chief economist and head of market research at RHB Bank.

From The Wall Street Journal

In all, Netflix has commissioned 34 reality competition seasons this year, according to Ampere Analysis, a market research firm.

From Los Angeles Times

“Aside from the reality that pullbacks are inevitable even during the strongest trends, the longer term AI story is intact,” said Daniel Skelly, head of Morgan Stanley’s Wealth Management market research and strategy team.

From Barron's