market research

¹ American  

noun

1. the gathering and studying of data relating to consumer preferences, purchasing power, etc., especially prior to introducing a product on the market.

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market-research ² American  

[mahr-kit-ree-surch, -ri-surch] / ˈmɑr kɪtˈri sɜrtʃ, -rɪˈsɜrtʃ /

verb (used with object)

1. to conduct market research on.

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market research British  

noun

1. the study of influences upon customer and consumer behaviour and the analysis of market characteristics and trends

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Etymology

Origin of market research¹

First recorded in 1925–30

Origin of market-research¹

First recorded in 1965–70

Example Sentences

“P&G’s competitive advantages in market research, R&D, and media certainly provide them with a head start,” wrote TD Cowen analysts in a recent note to clients.

From MarketWatch

"The AI capex cycle is increasingly colliding with the real world: debt markets, power grids, and regulation," wrote Matt Weller, head of market research at City Index.

From Barron's

Instead of mentioning the executive assistant’s pay, do some market research and see what others in your industry with your job title are earning and present this to your manager.

From MarketWatch

Hirschi told Tamron Hall last year that a friend who wrote a new dating profile for her showed it to Bridges as “market research.”

From Los Angeles Times

All the streamers have struggled in some way with live, said Robert Ambrose, chief executive of market research firm Caretta Research.

From The Wall Street Journal