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• market research
  market research

  noun

  the gathering and studying of data relating to consumer preferences, purchasing power, etc., especially prior to introducing a product on the market.
• market-research
  market-research

  verb (used with object)

  to conduct market research on.

market research

¹ American  

noun

1. the gathering and studying of data relating to consumer preferences, purchasing power, etc., especially prior to introducing a product on the market.

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market-research ² American  

[mahr-kit-ree-surch, -ri-surch] / ˈmɑr kɪtˈri sɜrtʃ, -rɪˈsɜrtʃ /

verb (used with object)

1. to conduct market research on.

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market research British  

noun

1. the study of influences upon customer and consumer behaviour and the analysis of market characteristics and trends

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Etymology

Origin of market research¹

First recorded in 1925–30

Origin of market-research²

First recorded in 1965–70

Example Sentences

See Examples For:

market research market-research

It’s too early to tell whether the criticism will dent sales of smart glasses, said Jitesh Ubrani, a director at the market research company IDC.

From Los Angeles Times ● Aug. 7, 2026

Analyst Ellie Wang at the Taiwan-based market research firm TrendForce said memory prices for PCs and smartphones were up around five to six times compared to a year ago.

From Barron's ● Aug. 2, 2026

“Continue doing your own market research and use posted salary ranges as helpful context,” ResumeNow’s Spencer told MarketWatch.

From MarketWatch ● Jul. 22, 2026

Arun Chandrasekaran, an analyst focused on AI at market research and IT consulting firm Gartner, said the partnership helps Microsoft better serve European customers with a buzzy concept called “sovereign AI.”

From The Wall Street Journal ● Jul. 21, 2026

That leads me to a bunch of articles about market research.

From "South of Somewhere" by Kalena Miller

Nearly three-quarters of Gen Z adults age 18 to 29 agreed that “staying in has become my default weekend plan,” according to the market-research company’s survey.

From MarketWatch ● Jul. 29, 2026

The average Fortune 500 company will run more than 150,000 AI agents in the next two years, according to estimates from market-research firm Gartner.

From The Wall Street Journal ● Jun. 24, 2026

Culver’s and Whataburger now rank as the fifth- and sixth-largest U.S. burger chains by sales, according to market-research firm Technomic.

From The Wall Street Journal ● Jun. 19, 2026

Historical analysis from market-research service SentimenTrader shows that when coffee has surged this quickly after recently hitting a major low, returns have often been poor over the next two to six months.

From Barron's ● Jun. 18, 2026

When Kenna’s album was making the rounds in New York, being considered by music industry executives, on three separate occasions it was given to an outside market-research firm.

From "Blink" by Malcolm Gladwell