Jump To:

• market research
  market research

  noun

  the gathering and studying of data relating to consumer preferences, purchasing power, etc., especially prior to introducing a product on the market.
• market-research
  market-research

  verb (used with object)

  to conduct market research on.

market research

¹ American  

noun

1. the gathering and studying of data relating to consumer preferences, purchasing power, etc., especially prior to introducing a product on the market.

---

market-research ² American  

[mahr-kit-ree-surch, -ri-surch] / ˈmɑr kɪtˈri sɜrtʃ, -rɪˈsɜrtʃ /

verb (used with object)

1. to conduct market research on.

---

market research British  

noun

1. the study of influences upon customer and consumer behaviour and the analysis of market characteristics and trends

---

Etymology

Origin of market research¹

First recorded in 1925–30

Origin of market-research²

First recorded in 1965–70

Example Sentences

Dr Grant Charlesworth-Jones said he'd started to see TrustPilot reviews suggesting Doctors in Wheels might be fraudulent, while conducting market research on rival businesses in 2018.

From BBC • Jun. 19, 2026

In Japan, the thriving second-hand goods market has doubled in value since 2010, according to market research agency Kadence International, and multiple Japanese re-use companies are expanding across Asia.

From Barron's • Jun. 17, 2026

“If I have a solar array producing in the middle of the day in Texas, I’m not getting very much for the power I’m producing,” said Gary Cunningham, director of market research at Tradition Energy.

From The Wall Street Journal • May 22, 2026

Do some market research on what people with your title, responsibilities and experience level earn at comparable companies.

From MarketWatch • May 20, 2026

Coca-Cola executives next did a flurry of additional market research projects.

From "Blink" by Malcolm Gladwell