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charm offensive

British  

noun

  1. a concentrated attempt to gain favour or respectability by conspicuously cooperative or obliging behaviour

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

But the royal charm offensive by King Charles appeared to have paid off.

From Barron's • Apr. 30, 2026

Ackman will need to run a successful charm offensive to secure their backing, he adds.

From The Wall Street Journal • Apr. 8, 2026

Amid a six-quarter stretch of same-store sales declines, CEO Brian Niccol is pushing a tightly scripted charm offensive to woo customers, as well as closing stores and cutting corporate jobs.

From The Wall Street Journal • Dec. 8, 2025

The company’s executives went on a charm offensive last year.

From Los Angeles Times • Oct. 11, 2025

It gave him more time to plan his charm offensive.

From "Eleven" by Tom Rogers

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023

Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.