charm offensive

British  

noun

1. a concentrated attempt to gain favour or respectability by conspicuously cooperative or obliging behaviour

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Example Sentences

According to chart data, Kylie's Christmas charm offensive gave the star her biggest sales week in 23 years, since 2002's Love At First Sight.

From BBC

The studios and streaming company has been mounting a full-on charm offensive in a bid to win over the White House, in the battle for Warner Bros.

From Barron's

Amid a six-quarter stretch of same-store sales declines, CEO Brian Niccol is pushing a tightly scripted charm offensive to woo customers, as well as closing stores and cutting corporate jobs.

From The Wall Street Journal

But the two nations last week agreed to lower the tariff to 15%, a result of a charm offensive from Swiss officials and companies that takes the rate to the same level as the neighboring European Union.

From The Wall Street Journal

“He’s shown tremendous dexterity since the primary in mounting this epic charm offensive and defanging tour,” said Jonathan Rosen, who has advised Democratic politicians in New York and around the country and is chief executive of Orchestra, a communications firm.

From The Wall Street Journal