Dictionary.com
Thesaurus.com

charm offensive

British  

noun

  1. a concentrated attempt to gain favour or respectability by conspicuously cooperative or obliging behaviour

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

It will be a charm offensive by the UK, attending ceremonial events in Washington and making a symbolic show of solidarity at the 9/11 Memorial in New York.

From BBC • Apr. 26, 2026

The studios and streaming company has been mounting a full-on charm offensive in a bid to win over the White House, in the battle for Warner Bros.

From Barron's • Dec. 9, 2025

Canadian Prime Minister Mark Carney’s charm offensive with President Trump seemed to be working when the two men had a chummy Oval Office meeting two weeks ago, and aides held talks to lower American tariffs.

From The Wall Street Journal • Oct. 24, 2025

In recent weeks, both sides engaged in a charm offensive to sway shareholders, hashing out their opposing arguments publicly and conveying confidence that their clashing views would prevail.

From The Wall Street Journal • Oct. 17, 2025

It gave him more time to plan his charm offensive.

From "Eleven" by Tom Rogers