charm offensive

British

noun

a concentrated attempt to gain favour or respectability by conspicuously cooperative or obliging behaviour

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

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charm offensive

The charm offensive worked and Taylor made her debut at Wembley Arena a month later.

From BBC ● Sep. 2, 2026

The Tartan Army has arrived in Miami for the team’s match against Brazil, and its charm offensive appears to be going strong.

From Salon ● Jun. 24, 2026

He deployed a charm offensive throughout his stay here, confident in the impact of his personal touch on world leaders, often seen patting Xi on the back and repeatedly calling him his friend.

From Los Angeles Times ● May 15, 2026

But Tan won Trump over with a charm offensive, and the government announced its 10% investment in Intel shortly after.

From The Wall Street Journal ● May 8, 2026

It gave him more time to plan his charm offensive.

From "Eleven" by Tom Rogers

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Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023