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charm offensive

British  

noun

  1. a concentrated attempt to gain favour or respectability by conspicuously cooperative or obliging behaviour

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

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The opportunity is that, with a proper charm offensive, Burnham - like Starmer - could win Trump over in spite of their political differences.

From BBC Jul. 12, 2026

The Tartan Army has arrived in Miami for the team’s match against Brazil, and its charm offensive appears to be going strong.

From Salon Jun. 24, 2026

Intel’s Chief Executive Lip-Bu Tan has been winning Trump over with a charm offensive since last year, when the federal government announced a 10% stake in the company.

From The Wall Street Journal Jun. 18, 2026

He deployed a charm offensive throughout his stay here, confident in the impact of his personal touch on world leaders, often seen patting Xi on the back and repeatedly calling him his friend.

From Los Angeles Times May 15, 2026

It gave him more time to plan his charm offensive.

From "Eleven" by Tom Rogers

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