charm offensive

British

noun

a concentrated attempt to gain favour or respectability by conspicuously cooperative or obliging behaviour

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

That government charm offensive starts with a reception at No 11 on Monday followed by a strategy meeting at No 10 on Tuesday.

From BBC

Hosting Carney is part of a charm offensive by China, which has sought to present itself as a stabilizing force and upholder of the international order at a moment of deep uncertainty from Venezuela to Iran.

From The Wall Street Journal

The U.S. ramped up its own charm offensive.

From The Wall Street Journal

According to chart data, Kylie's Christmas charm offensive gave the star her biggest sales week in 23 years, since 2002's Love At First Sight.

From BBC

The studios and streaming company has been mounting a full-on charm offensive in a bid to win over the White House, in the battle for Warner Bros.

From Barron's

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023