clicks-and-mortar

Also click-and-mor·tar

[kliks-uhn-mawr-ter]

adjective

1. pertaining to or denoting a company that does business on the internet and in traditional stores or offices.

clicks and mortar

adjective

1. C M. making use of traditional trading methods in conjunction with internet trading

Word History and Origins

Origin of clicks-and-mortar¹

First recorded in 1995–2000; on the model of earlier brick(s)‐and‐mortar ( def. ), referring to physical buildings or sites

Word History and Origins

Origin of clicks-and-mortar¹

C20: pun on bricks and mortar , with _click referring to the computing sense

Example Sentences

The goal, proponents say, is not simply to increase telehealth use but to optimize it and create a good form of hybrid care they call “clicks and mortar.”

From Scientific American

The move is all part of new owner Doug Putman's vision to "simplify the offer" for HMV's customers, combining "clicks and mortar" in time to mark the firm's centenary on the high street in 2021.

From BBC

The first of the 10 stores, which are branded “Clicks and Mortar” and will sell homeware, health and beauty, food and drink and electronics, opens in Manchester, north England, on Monday, Amazon said.

From Reuters

That cliche about the future lying in "clicks and mortar" appears finally to be coming true.

From The Guardian

It was a disruptive time for traditional business models, beginning with the rush for a Web presence, followed by the shift from bricks and mortar to so-called “clicks and mortar.”

From Forbes