co-option

American  

[koh-ahp-shuhn] / ˌkoʊˈɑp ʃən /

noun

plural

co-options

1. the act or practice of co-opting.

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Other Word Forms

• co-optional adjective

Example Sentences

If season one darkly satirised corporate greed and rebellion, season two lays bare disingenuous corporation damage control and co-option, in ways once again sure to spark Reddit theories.

From BBC

Like the indie sleaze photos, what had once felt like an authentic ethos has become a marketing campaign ripe with co-option.

From Salon

That’s why trying to present anthropological work “impartially,” letting the data speak for itself, leaves the door open to co-option, said Robin Nelson, a biological anthropologist at Arizona State University.

From Science Magazine

This joining of genes is called co-option, an old concept in evolutionary biology that has been used to explain why some features in nature seem like miracles.

From Salon

The Seattle Times spoke with Gordon over Zoom about the capitalist co-option of body positivity, how white supremacy is built into health care, and how hosting “Maintenance Phase” has changed her life.

From Seattle Times